The Minnesota Way
From the rich iron ore deposits of the North Shore to the stunning Minneopa Falls, natural resources are the bedrock of our state, fueling economic growth, fostering ecological innovation, and providing the unparalleled outdoor recreation we're famous for.
Connecting people to the outdoors.
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Design & Production
My background in Industrial Design provides a foundation for creating and producing wayfinding signage. This training integrates human-centered design with manufacturing expertise. I'm equipped to design durable, cost-effective wayfinding signage that is clear and inclusive for all visitors.
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Wayfinding
As a graphic designer and illustrator, my mastery of visual hierarchy, typography, and accessibility transforms wayfinding. I craft signage and exhibits that not only guides but also enhances a visitor's connection to their surroundings, making every journey intuitive and memorable.
Discover hidden gems. Take a new route. Explore the outdoors like never before.
I don't just create signs; I design the feeling of confident exploration.
As an experience designer, I craft seamless journeys by immersing myself in the user's perspective, driven by a constant curiosity to uncover unmet needs. This deep empathy, combined with my investigative approach, makes me uniquely adept at designing intuitive and effective wayfinding signage. My process involves not just observing, but actively experiencing spaces – hiking the trails, exploring the terrain – to pinpoint exactly where clarity is needed for visitors to navigate safely and effortlessly.
